type photos/ Form & Content

This photo was taken from the Architectural record magazine, vol. 148 Oct.-Dec. 1970.
It is a advertisement by Krueger metal products inc. located in Wisconsin. The advertisement is of a chair known as the Castell which is a single chair that can be configured into 7 different concepts using accessory add ons. The layout and design of the ad is pretty straightforward and clean. A large photo of the chair is used in the center of the page to show its basic design before any accessory attachments have been added. The other six smaller photos show the chair with various attachments and are highlighted by different background colors to help the small photos pop off the light blue page. The positioning of the photos give the ad a good balance and helps in holding the viewers attention. Although several colors are used in conjunction with numerous photos the ad still remains uncluttered and easy to follow which is key for any advertisement. The biggest difference i can see in comparison to ads of the 1960's is cleaner higher resolution images.




Familiarity...

Longevity...

Expensive...

Eminence...

Resilient...

Full

Sporty...

Satisfied...

Type Photography1

Intoxication...
Cautious...

Precarious...
Simple and relaxed...

Relieved...
Contentment...

Form & content 1960's/ American artist

This is a advertisement out of American artist publication from 1960.
American artist was the largest art magazine circulation at the time.
What caught my attention about this ad were the colors and the layout. Everything is very straightforward and basic as are many ads from the 1960's. There always seems to be one dominate color constant throughout the advertisements, which is blue here. Other things that seem to be common in ads from the 60's and 70's is the look of being painted or drawn and being very wordy. Most of the ads I see from these time periods are either drawn or painted rather than the use of actual photos of products or people. Many ads also have a lot of information on them instead of being short and sweet. The layouts are very simple using mainly verticals and horizontal lines.