Monday, February 8, 2010

type photos/ Form & Content

This photo was taken from the Architectural record magazine, vol. 148 Oct.-Dec. 1970.
It is a advertisement by Krueger metal products inc. located in Wisconsin. The advertisement is of a chair known as the Castell which is a single chair that can be configured into 7 different concepts using accessory add ons. The layout and design of the ad is pretty straightforward and clean. A large photo of the chair is used in the center of the page to show its basic design before any accessory attachments have been added. The other six smaller photos show the chair with various attachments and are highlighted by different background colors to help the small photos pop off the light blue page. The positioning of the photos give the ad a good balance and helps in holding the viewers attention. Although several colors are used in conjunction with numerous photos the ad still remains uncluttered and easy to follow which is key for any advertisement. The biggest difference i can see in comparison to ads of the 1960's is cleaner higher resolution images.




Familiarity...

Longevity...

Expensive...

Eminence...

Resilient...

Full

Sporty...

Satisfied...

No comments:

Post a Comment