Type Photography1

Intoxication...
Cautious...

Precarious...
Simple and relaxed...

Relieved...
Contentment...

Form & content 1960's/ American artist

This is a advertisement out of American artist publication from 1960.
American artist was the largest art magazine circulation at the time.
What caught my attention about this ad were the colors and the layout. Everything is very straightforward and basic as are many ads from the 1960's. There always seems to be one dominate color constant throughout the advertisements, which is blue here. Other things that seem to be common in ads from the 60's and 70's is the look of being painted or drawn and being very wordy. Most of the ads I see from these time periods are either drawn or painted rather than the use of actual photos of products or people. Many ads also have a lot of information on them instead of being short and sweet. The layouts are very simple using mainly verticals and horizontal lines.